Growth and Product Designer
Drawing on my startup experience, I have developed B2B and B2B2C digital solutions for corporations on both web and app platforms. My expertise focuses on nurturing products from 0-1 while collaborating with cross-functional teams. I prioritize scalability within intricate systems, employing strategies that emphasize adaptability and the translation of actionable insights. This approach enables me to create impactful products that meet business objectives and enhance customer satisfaction.
Wellness Zone: Gamified & social platform for corporates
How do we build a corporate wellness suite that fosters a culture of engagement and satisfaction between Corporates and their employees?
The Challenge
Product Strategy, Rapid Prototyping and pitching, Systems Thinking, End-to-End UX Research & Design, 0-1 Product building (B2B & B2B2C) from Ideation to POC Validation • Lead Designer from concept to development
Role
As this project is under NDA, feel free to reach out to me for a more in-depth conversation about my works.
Sojourner Brother
How do we help employers and migrant workers build trust and transparency through digital solutions?
The Challenge
UX Research (Ethnographic Study, User Interviews, Usability Testing ), UX Design, Responsive Website • UX Lead for Pro Bono Client Project
Role
Agency for Integrated Care (AIC)
How do we help caregivers and service providers feel supported
in their time of need?
The Challenge
UX Design, UX Research (User Interviews, Site Mapping, Card Sort), Website Redesign • Generalist UX Designer & Research for 2 weeks Case Study
Role
I’m currently retrospectively iterating on this case study. (It was completed in May 2022). Feel free to view the case study or reach out to me for a more in-depth conversation about my works.
Services
Design Strategy
Design Systems
Customer Experience (CX)
UX Research
Rapid Prototyping
Systems Thinking
I enjoy meaningful conversations
I am passionate to wield designs for social good
People are my focus
I relish the adventure of seeing different perspectives in life - With people comes different experiences and viewpoints. I believe that in other to design meaningful products that are impactful for businesses and used by people, we need to start from the people. Much like how research and data influences our design decisions, my experience in product design has also showed me that we also need to consider and involve perspectives from stakeholders (C-suite, front-line personnel, Engineering and Product teammates…) I find fulfilment in navigating “the in between” of strategising product roadmaps while building products alongside collaborators. Satisfaction comes seeing a product that’s not just well received by clients, but knowing that we have made decisions along the way with stakeholders (It’s still a learning curve for me, but it’s rewarding!)
A little bit about myself
I’ve been collaborating across cross-functional teams for the last 3 years - My niche lies in building, strategising, and designing digital SaaS solutions from 0-1 across web and mobile platforms for corporates. Having been trained in the sciences, it was serendipity that I rediscovered my love for design during the covid pandemic. Coupled with my growing interest in tech, I made the pivot to product design in Health Tech.
Im a sports enthusiast, and I’ve been playing more racket sports lately - Football remains my first love though! In a world without my life’s responsibilities, I dream of travelling the world and being immersed in the the food and culture of the land I’m setting foot on.
Hey!
Thanks for stopping by while I’m still revamping my portfolio. Meanwhile, feel free to look around at my past works. If you’d like to chat more about my current projects, reach out to me and I would love to connect over coffee. Cheers!